Koons’ first show was staged in 1980, and he emerged onto the art scene with a style that blended several existing styles—pop, conceptual, craft, appropriation—to create his own unique mode of expression. From his first window display at the New Museum, as well as two monumental exhibitions “Equilibrium” in 1985 and “Banality” in 1988, the theme of the exhibitions was mainly exploring the trend of consumer fetishism in the radical capitalist world, the work shows the relationship between the public and material desires. Once Koons said, “Exploit the masses, Banality as saviour.” His sentimental but also sexual metaphor has its own innocence and duality. In 1991, “Made in Heaven” was a live sex show as well as a romantic show of true love, extremely expressing the ultimacy of the aesthetic of banality. The show was the manifestation of his personal desire and intimacy, challenging the moral bottom line of the audiences. Jeff Koons' "Celebration" series has sleek shapes and bright saturated colors, conveying positive energy. Its delicate, attractive and reflective surface trigger different perceptions while enjoying. Balloons symbolize happiness. With its optimism, viewers can discover a new different world. The aesthetics of balloon animals is extremely contemporary, with the beauty of modern sculptures simplicity, retaining only the necessary shapes, and the surface is more interactive with its seductive reflective transparent color coating. Jeff Koons once said: "The animals in the celebration series have no hidden meanings, just pure happiness". The ideation can explain why the works of Jeff Koons make it’s audience happy. We can also see the greatness of the artist in his artistic creation.